D.C. UNITED
One of the founding clubs of Major League Soccer in 1996, D.C. United are the most decorated soccer team in the United States with 13 domestic and international trophies, and the most championed professional team in the District of Columbia.
Challenge
Paying homage to D.C. United’s rich past, the team looked to reestablish the form that saw them lift the MLS Cup in 1996, 1997, 1999, and 2004.
During a highly intensive season with one of the smallest content teams in the league, D.C. United needed a holistic approach to content capture to get their team through a 9+ month season.
Approach
To meet D.C. United’s high demand for content, we established a holistic, tiered approach to gathering content from photography, gifs, video, sound bites, and more with 30+ players over a two-day span.
