WASHINGTON MYSTICS
In collaboration with Nike, each WNBA team unveiled a new line of uniforms for the 2021 season. The Washington Mystics Nike Rebel Edition uniform echos the historical moments for gender, racial, and LGBTQ+ equality voiced throughout the team's history and the District of Columbia.
Challenge
In the United States, reaching to the past for present-day inspiration is not easy or innocuous but perilous. Women’s history cannot be treated as a grab bag of motivational “herstories;” it is instead full of complications and contradictions.
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Following the ethos preached and practiced by WNBA players — that the WNBA is about basketball yet also bigger than basketball —the Washington Mystics sought to honor the stories of historic women while acknowledging our nation's racist and sexist history.
Approach
In reverence to the history of D.C.’s streets as America’s stage for activism, the Washington Mystics’ Nike Rebel Edition uniform elevates and supports Women’s March’s fight for women’s rights both nationwide and beyond. Front and center on the uniform’s chest, the bold message ‘RISE’ is a rallying cry to stand up for women’s rights.
Approach
While celebrating Washington, D.C. as the “District of Change,” we realize that change is still needed. “Rise” communicates the progress that has been made and, critically, the progress that still needs to be made, not only for women but also for people of color and LGBTQ+ persons.
Results
"With designs that wed performance and values, the new WNBA jerseys aim to encapsulate the priorities of WNBA players — athletic excellence and sociopolitical engagement. The Washington Mystics demonstrate the powerful potential of this project." - SB Nation
120%
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+50K
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