NIKE CHICAGO
Chicago is home to world-changing leaders and countless sports legends who've made a timeless mark on the town. Athletes, coaches, and fans turn games into culture and movements. In Chicago, sports bring out the entire block and the best in all of us.
Through the relaunch of Nike's Home Court series, the team hopes to inspire the everyday Chicagoan to find shared joy and pride through sport, make sport a daily, explore culture, creativity, and commonality in Chicago communities.
Approach
As lead strategist, I developed a campaign that tapped into Nike Chicago's rich partner network to create social-first content: a bold launch video for the campaign, spotlight videos of local organizations and leaders, and assets that Nike Chicago's existing audience could use to create their own content with Home Court flair.
All content created was informed by Nike Chicago's Gen Z Chicago consumer audience, with a focus on elevating Black and Brown creators and fans in the South and West sides of the city. My imperative was to make their stories heard in a way that still felt distinctly Nike and undeniably Chicago.
